Travel + Leisure A List Travel Agent Tova Wald

Tova Wald


Wald goes deep for travelers with specific interests. She’s organized an itinerary focused on the rich street-food traditions of Israel’s many religious and ethnic groups and also opened doors at some of the country’s hottest tech start-ups. "Our new experiences for this year focus on culinary and wine destinations,” Wald says, of her ever-evolving compendium of custom trip ideas. On the hotel front, she’s particularly enthused about the soon-to-open Six Senses Shaharut, in the Negev Desert, which she predicts will be an “amazing” escape. “It’s going to be the highlight of the year,” she adds. Readers who’ve been on trips designed by Wald rave about the level of access she’s able to secure and the introductions to fascinating locals she’s able to make. She also makes sure that travelers don’t waste time when it comes to seeing the best of Israel: “We use helicopters,” Wald says, unapologetically. “This, in my opinion, is what luxury travel is all about.”

Languages Spoken: English and Hebrew

Minimum Daily Spend: From $1,100 per person per day

Trip Planning Fees: None

Contact Info

tova@tova​ | 972-4-629-1878 | Zichron Yaakov, Israel


"Simply nothing compares to a trip, event, or gathering organized and overseen by Tova Wald and her team of associates and professionals. The originality in the trip planning, access to key people for briefs and meetings whether it be in the arts, geopolitics, or the startup nation. The attention to detail goes significantly beyond impressive. Whatever dream vacation or corporate event we’ve had, Wald has made it immeasurably better from the exquisite food, accommodations, and tour guides to the private chefs, videographer, and the unique and extraordinary locales her team are able to source. Wald and her crew have access to Palestinian Arab Druze locals for multicultural experiences and have sourced small businesses in order for us to meet, mingle with, and support locals. And, yes, sometimes hiccups occur, but Wald and her team are on it immediately and come up with a solution. In the world of luxury travel planning, there is no individual or organization with the same degree of creativity and professionalism I’d trust more than Wald." — Marion Greenberg